According to a Baynote Survey released in January 2012, the proportion of online shoppers who say that the personalisation of their shopping experience on smartphones or tablets did not meet their expectations during 2011 far exceeds those who felt that way about their experience on a traditional e-commerce site. In terms of overall shopping experience, e-commerce sites again led the way, with 93.3% of respondents saying that their shopping experience on this channel met or exceeded their expectations.
Current Trends
Shopping experience seen lagging on mobile devices
SHOPPERS PREFER E-COM. SITES
Current Trends
Shopping experience seen lagging on mobile devices
SHOPPERS PREFER E-COM. SITES
No comments:
Post a Comment