Marketers view about Social media promotions

Everyone has realized the importance of social media. Now we can see social media stabilizing. For the first time, the reach hasn’t increased, but the time spent on social media has increased further. Marketers have understood the relevance and  importance of being present on social media, but they are not using it to its fullest. For example,marketers are focusing on their brand sites and hope that consumers will visit them. But our study clearly indicates that social sites are preferred to brand sites.