Personalised online shopping experience Trends

According to a Baynote Survey released in January 2012, the proportion of online shoppers who say that the personalisation of their shopping experience on smartphones or tablets did not meet their expectations during 2011 far exceeds those who felt that way about their experience on a traditional e-commerce site. In terms of overall shopping experience, e-commerce sites again led the way, with 93.3% of respondents saying that their shopping experience on this channel met or exceeded their expectations.

Current Trends
Shopping experience seen lagging on mobile devices
SHOPPERS PREFER E-COM. SITES

Ranking of INDIAN MOST POPULAR 25 WEBSITES

A comprehensive ranking of India’s most popular 25 websites after a thorough and comprehensive analysis with research inputs from primary as well as secondary sources is as follows.

1. GOOGLE
2. FACEBOOK
3. YOUTUBE
4. WIKIPEDIA
5. YAHOO
6. TWITTER
7. LINKEDIN
8. REDIFF
9. IRCTC
10. FLIPKART
11. IN.COM
12. CRICINFO
13. NAUKRI
14. INDIATIMES
15. IMDB
16. EBAY
17. SNAPDEAL
18. HDFCBANK
19. SHAADI.COM
20. BING
21. JUSTDIAL
22. OLX
23. ICICIBANK
24. MAKEMYTRIP
25. QUIKR

Quantitative or Qualitative Factors responsible for Effectiveness of an ad

Advertisements are not as qualitative as one thinks. Creativity of a campaign is directly proportional to its effectiveness. So, suppose the  objective of your campaign is to grab market share and if it does not fulfill its quantitative purpose, it did not justify itself on the creativity parameter. Similarly, if the purpose of such a campaign is to raise the awareness level of a brand, even then there are quantitative tools to measure the outcome of such campaign. So an ad campaign is as good as itfulfi ls its core purpose. A campaign has be effective first and creative next. This is exactly why the world's best ad agencies are associated with world's best brands or vice-versa.

HONDA BUYS SIEL

The long-term partnership between Honda Motor Corporation (HMC) and Sriram Industrial Enterprises Ltd (SIEL) has come to an end. Honda will buyout SIEL’s stake in its Indian subsidiary for Rs.180 crore, thus ending 16 years of partnership, which Usha International Ltd (UIL), Honda Siel Cars India Ltd and Honda Motor Company shared to develop the Honda Siel Cars India Ltd’s brand. As per the agreement, Honda Motor Co will buy out all of the 18 million shares, which UIL held in the joint venture. UIL, which had 3.16% stake in HSCI, had shown an interest in quitting from the joint venture in order to better focus and strategically invest and expand its own core business. Honda Siel Cars India will now be a 100% subsidiary of Honda Motors. The process of changing the company’s name and other formalities will take a few more months to come about. The decision came after much prolonged dilly-dallying between the two partners over the stake valuation of UIL. Honda, which commenced sales operations in India with flagship sedan City in 1998, has seen market share dip over the decade due to increased competition from global players and has been having a tough time in India. It will be interesting to see how as a single owner now it gets its act together.

Hyosung GT250R BIKE TECHNICAL SPECIFICATIONS REVIEW

Hyosung GT250R BIKE Review

 The Hyosung GT250R has big bike looks and is powered by a strong and powerful twocylinder, V-twin DOHC eightvalve 249 cc engine, which generates 27.6 Bhp at 10000rpm. It offers a super sports riding position, has a fairly muscular body and comes equipped with double disc front brakes. Then there are upside down forks, monoshock rear suspension and fat tyres. The instrument cluster is full of modern equipment and the bodywork flaunts a modern styling that is sure to set hearts afl utter in the 250cc bike segment.

TECHNICAL SPECIFICATIONS

250cc engine V twin-cylinder, oil-cooled 4-stroke engine delivering 27.6Bhp
Twin projector headlamps, upside down forks and adjustable rear seats
Three colour variants - White & Red, Silver & Red, Red & Black

 

RENAULT SCALA CAR TECHNICAL SPECIFICATIONS REVIEW

RENAULT SCALA REVIEW

If you are looking to go for an elegant yet dynamic sedan to take the pride of place in your garage, Renault’s latest launch “Scala” is the one that could fit your bill perfectly. It offers the best in class roominess with lots of cabin space. The interiors are impressive as well and it looks good on the outside too. The large headlights have a smoked look and the front bumper and grille are visually appealing. Scala is powered by 1.5-litre petrol and diesel engines and has 5-speed manual transmission.

TECHNICAL SPECIFICATIONS

1.5 L dCi K9K diesel engine and 1.5 XH2 petrol engine
Chrome radiator grill with smoke styled headlamps
Anti-pinch power window and speed sensing auto door lock

Titan latest ZOOP Watches TECHNICAL SPECIFICATIONS REVIEW

Titan ZOOP Watch Review

Titan’s latest ZOOP collection of watches comes in a gamut of designs and are especially designed for children. The collection is inspired from 3C’s viz cars, candy and crystals and is a perfect style statement for the wrist. The high on quality watches are available in non abrasive, long lasting polyurethane and certifi ed colours that are vibrant and clearly defi ne the fun and youthfulness of childhood. Shock resistant and drop test certifi ed, ZOOP is an ideal companion for all those young ones out there.

TECHNICAL SPECIFICATIONS

Made of non-abrasive, long lasting polyurethane and certified colors
Shock resistant, UV and drop test certifi ed watch
Non-allergic and water resistant

Wockhardt Hospital Healthcare Benefits

Wockhardt Hospital Core strengths & objectives

Wockhardt Hospitals will strive to set new benchmarks for clinical outcomes by providing the highest quality of care, deploying the best clinical talent (doctors) and highly trained nursing and paramedical staff, and offering the latest treatments across our specialties (cardiac care, orthopaedics, neuro, aesthetics, GI). Wockhardt Hospitals’ relationship with Harvard Medical International will drive clinical knowledge sharing and skill set development to bring the relevant and modern treatment options to patients in India. 

In 2010, Wockhardt had launched a new 160-bed multi-specialty hospital in Goa. This is ideally poised for medical value travel. Its core specialties are cardiac care, orthopaedics, aesthetics and urology. About 1,200 patients avail of medical advice and treatment at Wockhardt Hospitals on a daily basis from 200 super specialist doctors. The topline has almost doubled for existing Wockhardt Hospitals since 2010, i.e. a growth of almost 100%.

Cambridge will host NET 2012 conference

The NET 2012 International Conference, the leading annual conference for networking in healthcare education, will take place at Cambridge on September this year. NET 2012 is meant for everyone involved in healthcare education, especially educators, practitioners, researchers and students. NET 2012 is a unique opportunity to share innovative ideas and experiences with a wide range of participants from the UK and other countries. It is designed for those interested in the latest developments in healthcare education.

Professor Elizabeth Mary Chiarella, Professor of Sydney Nursing School and University of Sydney, Professor Hugh McKenna, Pro-Vice-Chancellor (Research and Innovation), University of Ulster, UK, will be the keynote speakers at the event. Online registration is open for the general public. The aim of NET 2012 is to encourage healthcare professionals to hold debates, reflect on healthcare issues, and focus on networking for those with shared interests and promote lifelong learning.

Berry Brainy Fruit Nutrition Food

Strawberries, blueberries, blackberries and other berry fruits have certain antioxidant properties that prevent cell damage and contribute to overall good health. Now, a new review suggests that berries can also help ward off the mental decline that comes with aging. After analyzing data from earlier studies, researchers concluded that the phytochemicals in berries offer antioxidant as well as anti-inflammatory protection to the brain. Inflammation in the brain can impair motors skills and cognition. Experts have yet to determine whether each type of berry provides all the compounds needed to maintain brain health or whether each berry offer its own unique benefits.

Fruit and nut Muffin Cook Book Recipe

Fruit and Nut Muffin
Ingredients

• 1 cup whole-wheat pastry flour
• ¾ cup all-purpose flour
• ¼ cup almond flour
• 1 teaspoon baking powder
• ½ teaspoon baking soda
• ½ teaspoon salt
• 1 teaspoon orange zest
• ¾ cup dried fruit (black currants, raisins, chopped nuts)
• 2 eggs, large
• 1¼ cups low-fat (1%) buttermilk
• ½ cup brown sugar
• 6 tablespoons canola oil (or any neutral flavored oil)
• 1 tablespoon orange juice
• ½ teaspoon vanilla

Method

• Place the rack in the top third of the oven and preheat the oven to 2000C. Line muffin tins with paper liners.
• In a large mixing bowl, combine the flours, baking powder, baking soda, salt, and orange zest. Add black currantsetal and toss gently to coat the dried fruit in flour. This will help keep them suspended in the batter versus falling to the bottom.
• In a medium mixing bowl, lightly beat the eggs, then whisk in the buttermilk, brown sugar, oil, orange juice, and vanilla. Don’t be concerned if the mixture looks curdled or lumpy.
• Pour the wet ingredients into the dry ingredients and stir until most of the flour is incorporated. The mixture can be slightly lumpy; don’t overmix. Divide the batter among the 18 prepared muffin cups. 
• Bake 12 to 14 minutes, or until the muffins are golden brown around the edges.

Dr. A.P.J. Abdul Kalam inaugurates St. Thomas College Palai 62nd Foundation Day

St. Thomas College Pala's 62 nd Foundation Day was inaugurated by Dr. A.P.J. Abdul Kalam, the former President of India.

You can go through Dr. A.P.J. Abdul Kalam's address and interaction with the Students of St. Thomas College Palai from the following URL http://www.jeevan4u.com/news/DrAPJAbdulKalam-Address-FoundationDayCelebrations-StThomasCollegePalai.pdf

Credits : http://www.jeevan4u.com/news/abdulkalamatstthomascollegepala.aspx