Personalised online shopping experience Trends

According to a Baynote Survey released in January 2012, the proportion of online shoppers who say that the personalisation of their shopping experience on smartphones or tablets did not meet their expectations during 2011 far exceeds those who felt that way about their experience on a traditional e-commerce site. In terms of overall shopping experience, e-commerce sites again led the way, with 93.3% of respondents saying that their shopping experience on this channel met or exceeded their expectations.

Current Trends
Shopping experience seen lagging on mobile devices
SHOPPERS PREFER E-COM. SITES

Ranking of INDIAN MOST POPULAR 25 WEBSITES

A comprehensive ranking of India’s most popular 25 websites after a thorough and comprehensive analysis with research inputs from primary as well as secondary sources is as follows.

1. GOOGLE
2. FACEBOOK
3. YOUTUBE
4. WIKIPEDIA
5. YAHOO
6. TWITTER
7. LINKEDIN
8. REDIFF
9. IRCTC
10. FLIPKART
11. IN.COM
12. CRICINFO
13. NAUKRI
14. INDIATIMES
15. IMDB
16. EBAY
17. SNAPDEAL
18. HDFCBANK
19. SHAADI.COM
20. BING
21. JUSTDIAL
22. OLX
23. ICICIBANK
24. MAKEMYTRIP
25. QUIKR

Quantitative or Qualitative Factors responsible for Effectiveness of an ad

Advertisements are not as qualitative as one thinks. Creativity of a campaign is directly proportional to its effectiveness. So, suppose the  objective of your campaign is to grab market share and if it does not fulfill its quantitative purpose, it did not justify itself on the creativity parameter. Similarly, if the purpose of such a campaign is to raise the awareness level of a brand, even then there are quantitative tools to measure the outcome of such campaign. So an ad campaign is as good as itfulfi ls its core purpose. A campaign has be effective first and creative next. This is exactly why the world's best ad agencies are associated with world's best brands or vice-versa.

HONDA BUYS SIEL

The long-term partnership between Honda Motor Corporation (HMC) and Sriram Industrial Enterprises Ltd (SIEL) has come to an end. Honda will buyout SIEL’s stake in its Indian subsidiary for Rs.180 crore, thus ending 16 years of partnership, which Usha International Ltd (UIL), Honda Siel Cars India Ltd and Honda Motor Company shared to develop the Honda Siel Cars India Ltd’s brand. As per the agreement, Honda Motor Co will buy out all of the 18 million shares, which UIL held in the joint venture. UIL, which had 3.16% stake in HSCI, had shown an interest in quitting from the joint venture in order to better focus and strategically invest and expand its own core business. Honda Siel Cars India will now be a 100% subsidiary of Honda Motors. The process of changing the company’s name and other formalities will take a few more months to come about. The decision came after much prolonged dilly-dallying between the two partners over the stake valuation of UIL. Honda, which commenced sales operations in India with flagship sedan City in 1998, has seen market share dip over the decade due to increased competition from global players and has been having a tough time in India. It will be interesting to see how as a single owner now it gets its act together.

Hyosung GT250R BIKE TECHNICAL SPECIFICATIONS REVIEW

Hyosung GT250R BIKE Review

 The Hyosung GT250R has big bike looks and is powered by a strong and powerful twocylinder, V-twin DOHC eightvalve 249 cc engine, which generates 27.6 Bhp at 10000rpm. It offers a super sports riding position, has a fairly muscular body and comes equipped with double disc front brakes. Then there are upside down forks, monoshock rear suspension and fat tyres. The instrument cluster is full of modern equipment and the bodywork flaunts a modern styling that is sure to set hearts afl utter in the 250cc bike segment.

TECHNICAL SPECIFICATIONS

250cc engine V twin-cylinder, oil-cooled 4-stroke engine delivering 27.6Bhp
Twin projector headlamps, upside down forks and adjustable rear seats
Three colour variants - White & Red, Silver & Red, Red & Black

 

RENAULT SCALA CAR TECHNICAL SPECIFICATIONS REVIEW

RENAULT SCALA REVIEW

If you are looking to go for an elegant yet dynamic sedan to take the pride of place in your garage, Renault’s latest launch “Scala” is the one that could fit your bill perfectly. It offers the best in class roominess with lots of cabin space. The interiors are impressive as well and it looks good on the outside too. The large headlights have a smoked look and the front bumper and grille are visually appealing. Scala is powered by 1.5-litre petrol and diesel engines and has 5-speed manual transmission.

TECHNICAL SPECIFICATIONS

1.5 L dCi K9K diesel engine and 1.5 XH2 petrol engine
Chrome radiator grill with smoke styled headlamps
Anti-pinch power window and speed sensing auto door lock